Jemimah Odoi is a London-based plus-size model, body positivity advocate, and digital content creator who has been an influential voice in the fashion and beauty space. Known for breaking boundaries in an industry that often overlooks size inclusivity, Jemimah has carved out a significant career by partnering with major UK brands and amplifying her message of self-love and acceptance.
Quick Bio
Name: Jemimah Odoi
Date of Birth: June 8, 1993
Age: 31 (as of 2025)
Zodiac Sign: Gemini
Nationality: British
Ethnicity: Ghanaian-British
Height: 5 feet 7 inches (170 cm)
Profession: Plus-size Model, Digital Creator, Brand Ambassador
Marital Status: Not publicly known
Social Media:
Instagram: @jemimahodoi (25,000+ followers)
Net Worth: Estimated $400,000 (as of 2025)
Early Life, Family, Education
Jemimah grew up in London, where she was raised in a Ghanaian-British household. She studied business management in university while simultaneously starting to build her presence online. Combining her background in business with her passion for fashion, Jemimah set out to redefine what representation looked like in the fashion industry. From the beginning, she used her platform to speak out on issues like diversity, inclusion, and body positivity.
Career and Achievements
Jemimah Odoi’s career has been built on her ability to balance being a model with being a strong voice for size inclusivity.
- In 2020, Jemimah made waves when she partnered with Simply Be, a leading UK fashion retailer that caters to plus-size customers. Her collaboration helped amplify the message of body diversity.
- She has worked with ASOS Curve, a segment of ASOS dedicated to plus-size fashion, where she helped promote size-inclusive fashion trends.
- Boohoo featured her in their plus-size collections, a campaign that got widespread attention for its representation of diverse body types.
- In 2021, she worked with Monzo Bank to help launch a campaign that focused on financial independence and empowerment for women from all backgrounds.
- Jemimah also collaborated with Lush UK, known for its strong stance on inclusivity and ethical production, to highlight sustainable beauty practices for all body types.
- She was featured in Grazia UK and Cosmopolitan UK as part of their campaigns promoting body positivity, where she advocated for diverse beauty standards in fashion.
Social Media
Jemimah has built a loyal following on Instagram with over 25,000 followers, where she shares fashion inspiration, beauty tips, and discussions around body confidence. Her content, primarily focused on mid-size and plus-size fashion, is highly engaging and speaks to her audience’s desire for inclusivity. She also frequently collaborates with fashion brands to showcase products that align with her advocacy for diversity.
Net Worth
As of 2025, Jemimah Odoi is estimated to have a net worth of $400,000. This is primarily due to her modeling career, brand partnerships, and sponsored content on social media. She has also participated in various campaigns where she’s been paid for her influencer role in driving sales and engagement.
Trivia
- Jemimah has appeared in campaigns for Simply Be, ASOS Curve, Boohoo, and Monzo Bank, helping promote size-inclusive fashion and financial empowerment.
- She has been featured in Grazia UK and Cosmopolitan UK for her advocacy of body positivity and diversity.
- Known for her candid social media posts on beauty standards, Jemimah’s Instagram Reels have gained widespread attention, often going viral for their empowering messages.
- She was a key figure in the Lush UK campaign focusing on ethical beauty for all body types.
- Jemimah has been an advocate for more Black representation in the fashion industry, especially in the plus-size sector.
