Devon Lee Carlson (born August 3, 1994, in Southern California) co-founded Wildflower Cases at age 17 with her mother and sister. The brand gained global attention after celebrity endorsements and became a youth fashion phenomenon. She has over 1.6 million Instagram followers and a growing YouTube presence. Devon blends entrepreneurship, fashion, and social-media influence, shaping trends for her generation.
Quick Bio of Devon Lee Carlson
- Full Name: Devon Lee Carlson
- Nickname: Devon
- Place of Birth: Southern California, USA (Newbury Park, Los Angeles County)
- Date of Birth: August 3, 1994
- Age: 31 (as of 2025)
- Nationality: American
- Religion: Not publicly disclosed
- Ethnicity: Caucasian (American)
- Zodiac Sign: Leo
- Profession: Entrepreneur, Model, Influencer
- Parents: Dave Carlson (father), Michelle Carlson (mother)
- Siblings: Sydney Carlson (younger sister)
- Height: Approx. 5 feet 5 inches
- Weight: Approx. 50–55 kg (estimated)
- Hair Color: Blonde
- Eye Color: Blue
- Relationship Status: In a relationship with Duke Nicholson (as of 2025)
- Instagram: @devonleecarlson
- TikTok: @devdogmoney
- YouTube: Devon Lee Carlson
- Net Worth: Approx. $3 million (2025, estimated)
Age, Birthday, and Early Life
Devon Lee Carlson was born on August 3, 1994, in Southern California. She grew up in Newbury Park, a suburb of Los Angeles County.
Her upbringing included exposure to creative pursuits, particularly competitive dance, which she trained in from childhood until late teens.
Carlson attended Newbury Park High School and later Moorpark College, before dedicating herself fully to entrepreneurship.
Her birthday is celebrated privately, often with close friends and family. She is known to share snippets of her personal style and creative projects on social media during these occasions.
Parents, Siblings & Family Members
Devon was born to Dave Carlson and Michelle Carlson. Her mother and younger sister, Sydney Carlson, have been closely involved in her business ventures.
The family collaborated to co-found Wildflower Cases, emphasizing a team-oriented approach. Carlson has not publicly disclosed much about extended family and keeps her personal life private.
Education
- High School: Newbury Park High School, California
- College: Moorpark College, California (brief attendance)
- Early Training: Competitive dance, which cultivated creativity, discipline, and aesthetic sensibility, later influencing her business and fashion sense.
Career & Achievements
Devon’s professional journey began with her co-founding Wildflower Cases at age 17 alongside her mother and sister. The brand initially produced DIY phone cases, and its popularity surged when a celebrity reportedly purchased and shared their designs. This exposure rapidly scaled the company from a home project into a globally recognized brand.
Career Highlights:
- 2012: Co-founded Wildflower Cases, creating custom phone cases.
- Celebrity Endorsements: The brand gained traction after being spotted on influencers and celebrities, increasing its cultural visibility.
- Modeling & Collaborations: Devon expanded her presence through fashion campaigns, runway appearances, and social media collaborations with brands.
- Social Media Influence: She maintains an authentic presence on Instagram, TikTok, and YouTube, sharing lifestyle content, brand promotions, and creative projects.
- Entrepreneurial Recognition: She is widely cited as an example of a young entrepreneur who successfully combines creativity, social media influence, and business acumen.
Relationships and Personal Life
Publicly reported relationships include singer Jesse Rutherford (2015–2021). As of 2025, Devon is reported to be in a relationship with Duke Nicholson, grandson of actor Jack Nicholson.
Personal interests include fashion, photography, animal welfare, and styling. She is particularly passionate about dogs and supports pet-related causes.
Devon maintains a private lifestyle, focusing on creative projects and her brand rather than public drama.
Height, Weight & Measurements
- Height: 5’5” (approx.)
- Weight: 50–55 kg (approx.)
- Hair Color: Blonde
- Eye Color: Blue
Her aesthetic is often described as Y2K/vintage-inspired, eclectic, and expressive, influencing both her business designs and personal brand.
Social Media Presence
- Instagram (@devonleecarlson): ~ 1.57 million followers (verified via public metrics)
- YouTube (channel: “Devon Lee Carlson”): ~ 327,000 subscribers, 22 million total video views (verified)
- TikTok (@devdogmoney): ~ 836,000 followers (verified via her Linktree)
- Twitter (@devonleecarlson): ~ 45,000–75,000 followers (unverified; multiple sources report, no official confirmation)
- Facebook: No verified page found; any accounts under her name are likely fan-made (unverified)
Salary & Net Worth
Estimated Net Worth (2025): $3 million (approx.)
Income sources include:
Wildflower Cases (product sales and brand revenue)
Modeling campaigns and collaborations
Social media influence and endorsements :Carlson has emphasized authenticity and creativity over commercial hype, focusing on long-term brand building.
Trivia & Lesser-Known Facts
- Co-founded Wildflower Cases at age 17 with her mother and sister.
- Former competitive dancer; trained extensively during youth.
- Advocates for animal welfare, particularly dog rescue initiatives.
- Early aesthetic influence from dance, styling, and personal creativity.
- Publicly shares lifestyle, design, and fashion inspirations on social media.
- Demonstrates entrepreneurship at a young age, building a brand from DIY beginnings to a global fashion accessory company.
Also read: Camila Morrone — From Vogue Covers to Award-Worthy Performances
