Alix Earle is an American content creator and entrepreneur who became one of the most recognized Gen-Z influencers through lifestyle, fashion and beauty content. Rising rapidly in the early 2020s, she has built an influential personal brand with ongoing engagement across social platforms. As of December 2025 she remains active, continuing brand projects and media visibility following a recent breakup that reached widespread attention.
Quick Bio
- Full Name: Alix Ashley Earle
- Date of Birth: December 16 2000
- Age (2025): 25 years old
- Birthplace: Monmouth County New Jersey USA
- Profession: Social-Media Influencer · Entrepreneur
- Known For: Viral beauty and lifestyle videos
- Years Active: 2020 – Present
Early Life and Personality
Alix grew up in New Jersey, attending Monmouth County schools and later moving into media-focused education. Her formative years included focus on athletics, social activities and creativity. Her interest in personal care and communication developed early, setting the base for her later digital career. She has openly discussed personal challenges, shaping her relatable tone and approach to online interaction.
She began posting content while studying, integrating daily college life into her videos. Authenticity became a cornerstone of her brand, bringing fast attention and major brand collaborations. Viewers connected with her positivity, humor and open nature in addressing personal growth, confidence and lifestyle progress.
Rise to Fame
Alix’s popularity accelerated in 2022–2023 when short tutorials, candid storytelling and lifestyle videos began trending. Her series showcasing daily routines helped establish a brand format that audiences adopted. Fashion, beauty and wellness features became her main content direction. As organic growth continued, she expanded her presence into events, guest appearances and partnerships.
Her social reach shifted from casual entertainment to structured influence. With her guidance style and personal honesty, followers viewed her as a relatable figure in a competitive creator landscape. Her expanding presence also led to involvement in brand campaigns, digital business decisions and behind-the-scenes participation in product promotion.
Style Identity and Public Image
- Hair Color: Blonde
- Eye Color: Blue-green
- Fashion: Natural glam, trendy everyday wear, athleisure and coastal California style influences
- Public Identity: Optimistic, candid, self-expressive and fashionable
Social Media Handles
- TikTok: @alix_earle
- Instagram: @alix_earle
Business and Partnerships
Alix collaborates with well-known consumer brands in fashion, lifestyle and beauty. Her endorsements often boost brand demand and product interest. She has also shown interest in independent ventures, including product launches and event partnerships aligned with her audience’s interests. Her income sources include brand deals, content monetization and collaborations.
Relationship and Breakup
Alix began dating professional football player Braxton Berrios in early 2023 after meeting through mutual social circles. Their relationship became public later that year, drawing significant media interest due to the intersection of sports visibility and influencer popularity. They made joint appearances at entertainment events, award shows and sports gatherings, establishing themselves as a well-known public couple.
In December 2025 reports emerged that the couple ended their relationship after more than two years together. The breakup was described as mutual, with distance and scheduling challenges influencing the decision. Since the separation, Alix has focused on personal well-being and resumed her content schedule with stable career continuity.
Present Status (2025)
Alix continues uploading content and maintains her role in social media and brand culture. While increased media speculation followed her breakup, she has re-centered messaging on her own interests, creativity and audience communication. She remains one of the most prominent modern influencers representing youth lifestyle communities.
Trivia and Quick Facts
- Became one of the fastest-growing Gen-Z influencers by combining humor and honesty.
- Lifestyle recommendations from her posts have caused notable product sell-outs.
- Open about topics such as anxiety, beauty pressures and confidence development.
- Represents a shift toward relatable influence rather than curated celebrity distance.
- Her family occasionally appears in her content while keeping privacy in balance.
FAQs About Alix Earle
Why is Alix Earle popular?
Her relatable content and beauty lifestyle videos created rapid audience trust.
Is she still active?
Yes — social media, collaborations and public branding continue into late 2025.
Did she date Braxton Berrios?
Yes — their relationship lasted more than two years before their December 2025 breakup.
